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Google Ads Conversion with phone number and email
- Thread starter sunstorm
- Start date
Hello @sunstorm,
Thank you for reaching out.
At the moment, we do not have an action that allows you to send offline conversions to Google Ads using both phone number and email ID in a single request. However, we do offer separate actions for each, one for phone number and another for email.
If you require this combined functionality, we recommend submitting a request on our public roadmap. Our team actively reviews submissions there, and if it’s feasible, they may consider adding the action in a future update.
roadmap.pabbly.com
Thank you for reaching out.
At the moment, we do not have an action that allows you to send offline conversions to Google Ads using both phone number and email ID in a single request. However, we do offer separate actions for each, one for phone number and another for email.
If you require this combined functionality, we recommend submitting a request on our public roadmap. Our team actively reviews submissions there, and if it’s feasible, they may consider adding the action in a future update.
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roadmap.pabbly.com
Sweely
Member
Hello there, that's a great question about enhanced conversions in Google Ads.
It's frustrating when you can't send all the customer-provided data you have in a single conversion hit.
You're right - as the previous response from Preeti noted, tools like Pabbly currently offer separate actions for sending enhanced conversions with *only* email or *only* phone number, and not a combination in a single request.
However, there are alternative approaches you can use to send both pieces of information effectively, which is key for maximizing your match rate in Google Ads.
A powerful solution involves using the Pabbly API in conjunction with the Google Ads API, orchestrated through Google Tag Manager (GTM) and a server-side solution like Stape or Google Cloud Platform.
This setup is highly effective because it gives you full control over the data you collect and how you send it to Google.
This advanced approach lets you collect the user-provided data - including both the email and phone number - on your website using GTM.
You would then send this data to your server-side environment, such as a Stape container or a custom setup on Google Cloud Platform.
From there, your server-side logic, potentially powered by the Pabbly API or directly interfacing with the Google Ads API, can construct the conversion payload.
The advantage of this setup is that the Google Ads API allows you to send conversion events with multiple identifiers simultaneously, often within the same API call, unlike the limitations you might encounter with pre-built actions in an automation tool's user interface.
You would use a standard event name like `purchase` or `lead` for the conversion, and the payload would include the hashed customer-provided data for both email and phone number in the proper fields.
This method bypasses the single-identifier constraint you observed and ensures that when Google matches the hashed data against a signed-in user, it has the maximum amount of information to work with, leading to a much higher conversion matching rate and better performance for your Google Ads campaigns.
It's frustrating when you can't send all the customer-provided data you have in a single conversion hit.
You're right - as the previous response from Preeti noted, tools like Pabbly currently offer separate actions for sending enhanced conversions with *only* email or *only* phone number, and not a combination in a single request.
However, there are alternative approaches you can use to send both pieces of information effectively, which is key for maximizing your match rate in Google Ads.
A powerful solution involves using the Pabbly API in conjunction with the Google Ads API, orchestrated through Google Tag Manager (GTM) and a server-side solution like Stape or Google Cloud Platform.
This setup is highly effective because it gives you full control over the data you collect and how you send it to Google.
This advanced approach lets you collect the user-provided data - including both the email and phone number - on your website using GTM.
You would then send this data to your server-side environment, such as a Stape container or a custom setup on Google Cloud Platform.
From there, your server-side logic, potentially powered by the Pabbly API or directly interfacing with the Google Ads API, can construct the conversion payload.
The advantage of this setup is that the Google Ads API allows you to send conversion events with multiple identifiers simultaneously, often within the same API call, unlike the limitations you might encounter with pre-built actions in an automation tool's user interface.
You would use a standard event name like `purchase` or `lead` for the conversion, and the payload would include the hashed customer-provided data for both email and phone number in the proper fields.
This method bypasses the single-identifier constraint you observed and ensures that when Google matches the hashed data against a signed-in user, it has the maximum amount of information to work with, leading to a much higher conversion matching rate and better performance for your Google Ads campaigns.
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