Inaccurate data and mails being delivered to promotions
Status: Closed · Asked by Avijit Roy on · 0 views
1. I have just finished setting up the emails. I was using Flodesk till now. My emails were going in Inbox. But my emails from Pabbly is going in Promotions folder. There are three subscribers whose lead score is coming, they are my test emails.
Hello Avijit,
Thank you for sharing your concern. I completely understand how it feels when emails land in a different folder than expected.
Email deliverability can vary from one SMTP server to another because each provider has its own reputation, sending history, and filtering mechanisms. Factors such as domain authentication (SPF, DKIM, DMARC), IP reputation, and past sending behavior all play a role in how mailbox providers classify emails.
When switching platforms, it’s common to see emails initially land in the Promotions tab or other folders. Over time, as you send consistent, well‑structured campaigns and your subscribers engage positively (open, click, reply), the engagement signals help improve your sender reputation. As that reputation strengthens, deliverability tends to improve, and more emails start reaching the primary inbox.
In short, while the behavior you’re seeing is normal after a switch, it usually improves with good sending practices and subscriber engagement.
Further, can you let us know the subscriber email address, as it's not showing in the screenshot completely, so that we can check the Delivered issue, which is showing zero.
Thanks & Regards,
Adeel Akhtar
🌐 Pabbly.com