Unable to understand the reason of failure of message delivery

[yashodhanbhatt]

Hi Team,
Why did the message fail to be sent using the following error - "In order to maintain a healthy ecosystem engagement, the message failed to be delivered". I messaged this number only once at 8:29 AM yesterday. As per my knowledge, I can send a new template message to the same person. Why did the message fail ?

 

[Preeti Paryani]

Hello @yashodhanbhatt,

The error "In order to maintain a healthy ecosystem engagement, the message failed to be delivered" is coming from Meta because you are trying to send the same message template to a user who has not responded to your previous message.

Since the user did not engage with the previous message, WhatsApp may restrict further attempts to prevent spam-like behavior. This also impacts the quality rating of your template, which could lead to additional restrictions.

To improve delivery and avoid this issue, consider:

• Using a different message template to follow up instead of resending the same one.
• Monitoring your template quality rating in WhatsApp Business Manager.
• Ensuring users opt-in and engage with your messages to maintain a high-quality rating.

Additionally, other factors such as message frequency, rate limits, or policy violations could also contribute to delivery failures.