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What's the difference between a transaction, sale, enrolment etc


I want to connect Teachable to Zagomail, so that when I make a sale the person can be subscribed to Zagomail

I have free courses and paid courses, and a payment plan.
What's the difference between a
  • sale and transaction
  • enrolment and user
not sure what to use for the Trigger



Well-known member
Staff member
Hey @Lulu

In the Enrolment: The trigger will capture the response when a user enrolls in a course.

In the user: The trigger event will get the response when a new user signs up.

Sale: Triggers when a user enrolls themselves in a course, it can be a free or paid course

Transaction: Triggers when a student is charged successfully and makes a payment for a sale (including one-time, subscription, or payment plan purchases), For a subscription or a payment plan, there is a new transaction created for every single payment.


I hope now you can select the appropriate trigger event for your use case.

You can also refer to the following video tutorials on the Teachable application.


Thanks. I think I understand transaction vs sale now... a sale is a one time thing. But a transaction would happen with a pay plan. Each time a payment was made, a transaction is made. is that correct?

But I don't really understand when to use Enrollment vs SALE or Transaction. I need case studies to understand when or why to choose one over the other.

I also don't know what a USER is? When would that be beneficial?


Staff member
Hey @Lulu,

I am sharing two videos with you that demonstrate both use cases. I am hoping this would help you understand the difference between the two.

1. New Sale

2. New Enrollment