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Elementor to Keap: Emails are marked as "non-marketable"

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I have a form inside Elementor for users to sign up to a newsletter. It is working fine but the email status inside Keap are being listed as "non-marketable".

In my settings I've set "Email Opted IN" to "yes" but that didn't change anything.

I've reached out to Keap to see if they required users to double opt-in and they said no. So the contact should be confirmed on first entry.



Active member
Staff member
Hey @Jaidos !

Can you perform a test submission for your workflow "Mentally Strong Newsletter Sign Up" by adding a new data to your Elementor form and then check further if the issue is coming or not?

Do check and let us know the name of the test submission, so we can further check on it and guide you.

Hope, to hear from you soon.


I was just doing something similar and noticed that just putting Yes in the Email Opted In field wasn't enough. But if I added data to the Opt-in reason, then it came into Keap as unconfirmed instead of non-marketable.
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