Doesn't make sense for single Adwords accounts that are managed inhouse. There are no Managers so it should take the master account ID to work. I wonder if this is possible in the future.
There's a current limitation with managing single AdWords accounts (now called Google Ads) in-house through the API.
Here's why:
- API Requires Manager Account: Currently, the Google Ads API requires a Manager account ID for authentication. This is the top-level account that can manage and access multiple individual customer accounts (single AdWords accounts).
- Single Accounts Don't Have Managers: Since single accounts don't have their own "Manager" designation, they lack the necessary ID for API access.
Therefore, it's currently not possible to directly manage a single Google Ads account through the API unless it's linked to a Manager account.
Future Possibilities:
While there's no official confirmation, Google might consider future API modifications to add to single account management directly. This could involve:
- Introducing a new authentication method: This could be an alternative login system specifically for single accounts, eliminating the need for a Manager account ID.
- Expanding Manager account functionalities: Google might explore ways to allow single accounts to temporarily acquire limited management functionalities within the API, without requiring a separate Manager account structure.
