How Do I Use Pabbly To Send a Google Analytics 4 Conversion Event?

[trafficsalad]

I can't find a Google Analytics 4 connection/action to send a purchase event or any type of conversion event from a previous step into Google Analytics 4.

One of the use case scenarios would be is when someone buys a product on my website, I want to use Pabbly Connect to send those conversion variables and parameters into Google analytics 4 so that it would show up as conversions with conversion values in the events sections of Google Analytics 4. I saw that there's a Create and Event measurement inside Pabbly / Google ANalytics but it's only pulling data from the old Google analytics 3 account.

[GA4] Recommended events - Analytics Help

Adding these events to your website or mobile app helps you measure additional features and behavior as well as generate more useful reports. Because these events require additional context to be mean

support.google.com

Attached image of what I want to send events to Google analytics.

 

[trafficsalad]

Any thoughts @Supreme ? Thanks!

 

[Supreme]

Hey @trafficsalad

Regarding your concern, we recommend you use the "Google Analytics: Run Report (GA4) Advance" action step where you need to pass the custom JSON request in the action step according to your required metrics and report which you can get with the help of Query Explorer.

After getting the JSON request you can pass it in the action step.

For more information on this you can refer to the following thread as well -

Google Analytics Report, custom event and filters

Hi, I don't know if it's possible, but i hope there is a way. I want to look for Leads in the Event count column from the analytics and filter it to only show results from Session Campaign "FACEBOOK AD" for example. What this means is that I have a facebook campaign running with the UTM...

forum.pabbly.com

 

[mattv]

Hi @Supreme,

I am also trying to report a standard Purchase Event to GA4 using Pabbly Connect; however, I don't see how the example above reports a new Purchase Event to GA4. I expect to be able to report similar data points as I would using from on the page for example:

<script>
    document.getElementById("purchase").addEventListener("click", function () {
        gtag("event", "purchase", {
                transaction_id: "T_12345_3",
                value: 30.03,
                tax: 4.90,
                shipping: 5.99,
                currency: "USD",
                coupon: "SUMMER_SALE",
                items: [
                {
                  item_id: "SKU_12345",
                  item_name: "Stan and Friends Tee",
                  affiliation: "Google Merchandise Store",
                  coupon: "SUMMER_FUN",
                  discount: 2.22,
                  index: 0,
                  item_brand: "Google",
                  item_category: "Apparel",
                  item_category2: "Adult",
                  item_category3: "Shirts",
                  item_category4: "Crew",
                  item_category5: "Short sleeve",
                  item_list_id: "related_products",
                  item_list_name: "Related Products",
                  item_variant: "green",
                  location_id: "ChIJIQBpAG2ahYAR_6128GcTUEo",
                  price: 10.01,
                  quantity: 3
                }]
        });
    });
    </script>

Would you help by showing an example that reports a single purchase event like the one above to GA4?

Thank you,
Matt

 

[Supreme]

I am also trying to report a standard Purchase Event to GA4 using Pabbly Connect; however, I don't see how the example above reports a new Purchase Event to GA4. I expect to be able to report similar data points as I would using from on the page for example:

You can first try the following action step once you Run Report(GA4). Kindly pass the required fields and then try again.

Further, you can also use the Query Explorer tool to get the desired report with the help of Run ReportGA4 Advance action step accordingly.

https://ga-dev-tools.google/ga4/query-explorer/