Urgent: Email Campaigns Going to Spam/Promotions Instead of Primary Inbox

Hello Pabbly Support Team,

I recently launched an email campaign through Pabbly Email Marketing, but I noticed that most of the emails are being delivered to the Spam, Promotions, or Social folders instead of the Primary Inbox.

I am planning to launch email marketing campaigns in bulk, so email deliverability is very important for me.

Could you please check my account/domain/email sending setup and help me improve the deliverability so that the emails sent through Pabbly have the highest possible chance of reaching the recipients’ Primary Inbox instead of Spam or Promotions?

Please also check whether there are any issues with:

• SPF, DKIM, or DMARC authentication

• Sender/domain reputation

• Email sending configuration

• IP reputation

• Any other settings required from my side to improve inbox placement

If any changes are required, please guide me step-by-step so I can configure everything correctly.

This is quite urgent as I am planning to start bulk email campaigns soon.

Please review this issue and reply to me as soon as possible.

Regards,
Sidharth

Hello Sidharth,

We checked your account and found that you are currently using the Pabbly Send With Us delivery server.

Please note that Send With Us is a shared delivery server. Because email deliverability on a shared setup depends on the combined sending behavior and overall list quality of all users using that server, inbox placement can vary, and no provider can guarantee 100% Primary Inbox delivery.

For high-volume or urgent bulk campaigns, we strongly recommend connecting a professional delivery server/SMTP such as Amazon SES, SendGrid, or Mailgun.

Hi Pabbly Support Team,

I am planning to use Amazon SES with Pabbly Email Marketing for sending bulk email campaigns.

Amazon SES currently offers an Essentials Plan, and I would like to confirm the following before purchasing it:

1. If I purchase the Amazon SES Essentials Plan, will I be able to connect it with Pabbly Email Marketing and use it to send my email campaigns?

2. Does the Essentials Plan fully support the SMTP/API requirements needed for Pabbly Email Marketing?

3. After purchasing the Essentials Plan, please guide me with the complete step-by-step process to connect Amazon SES with Pabbly Email Marketing.

4. Please also explain what details/credentials I will need from Amazon SES, such as:

   • SMTP Host/Server

   • SMTP Username

   • SMTP Password

   • Port

   • Sending Domain/Email Verification

   • Any other required settings

5. If there are any additional settings required in Amazon SES before using it with Pabbly, such as Production Access, DKIM, SPF, DMARC, or sending limit approval, please guide me on those as well.

6. My requirement is approximately 10,000 emails per month, so please confirm whether the Amazon SES Essentials Plan is suitable for this usage with Pabbly Email Marketing.

I would appreciate it if you could share the complete setup procedure step-by-step so that I can configure everything correctly without affecting email deliverability.

Please reply as soon as possible, as I am planning to start bulk email marketing shortly.

Thanks & Regards,
Sidharth

Hello Sidharth,

Yes, Amazon SES can be connected with Pabbly Email Marketing using SMTP, and your requirement of around 10,000 emails per month can be handled with this setup.

We have a detailed step-by-step guide covering the Amazon SES setup and connection with Pabbly Email Marketing. You can follow the guide here: Pabbly Email Marketing – Help & Guide

The guide includes the required Amazon SES setup, SMTP details, and the steps to connect it with Pabbly Email Marketing.

Please follow the guide and, if you face any issue at any particular step, share the details or screenshot with us. We’ll assist you further.

Hi Pabbly Team,

I am facing an issue while setting up Pabbly Connect Webhooks with Google Sheets.

I have already completed the following steps:

1. Logged into a Google Sheets account.

2. Created/opened the spreadsheet and installed the Pabbly Connect Webhooks add-on from Extensions → Add-ons.

3. Refreshed the Google Sheet after installation.

4. Opened Extensions → Pabbly Connect Webhooks → Initial Setup.

5. Entered the Webhook URL and selected the trigger column.

6. Clicked on Send Test.

The setup is working only up to the Send Test stage. However, the webhook response is not getting captured in Pabbly Connect.

I have checked the setup from my side, so please verify whether there is any issue from the Pabbly backend or webhook side and help me resolve it as soon as possible.

This is quite urgent because I need to start my email marketing campaigns from tomorrow. If possible, please help me get this resolved today.

I also need guidance regarding the data structure:

I have multiple Google Sheets/Excel files in Google Drive. Inside each file, there are multiple tabs/sheets containing data divided city-wise / tier-wise.

For example:

• One spreadsheet may contain separate sheets for Tier 1 cities, Tier 2 cities, etc.

• I also have multiple such spreadsheet files in Google Drive.

Please guide me on the best way to connect this setup with Pabbly Email Marketing.

Specifically, I need to understand:

• Can Pabbly automatically send emails using data from multiple tabs within the same Google Sheet?

• Do I need to create a separate Pabbly Connect workflow/webhook for every sheet/tab?

• How should I connect multiple Google Sheet files, each containing multiple tabs?

• If I want to send emails city-wise or tier-wise, how should the workflows and subscriber lists be configured?

• Is there any way to automatically sync all these sheets with the appropriate Pabbly Email Marketing lists/campaigns?

• If new rows are added later to any of these sheets, can they automatically be added to the respective email list and receive the campaign?

Please provide me with the complete step-by-step setup for this structure, as I will be doing bulk email marketing using these different city-wise databases.

Kindly help me resolve the webhook issue and guide me regarding the multiple-sheet setup at the earliest.

Thank you.

Hello Sidharth,

Thank you for sharing the detailed requirements.

Regarding the Pabbly Connect Webhooks → Google Sheets issue, since the webhook response is not being captured in Pabbly Connect after clicking Send Test, please share the Workflow URL and a screenshot of the Google Sheets Pabbly Connect Webhooks → Initial Setup configuration. We’ll check the webhook setup and execution from our end.

Since you need to start the campaigns tomorrow, please share the requested workflow and setup screenshots so we can check the webhook issue first and proceed accordingly.

Workflow URL - https://connect.pabbly.com/v2/app/workflow/share/CkJWZAVSVTZUHlI4A2YDJAAUV1NVDwk0UksCEFZZVS0GSwFqBkcLYVwQVnRWDVMyVB1VPwNfBT5cSAsPBlBVJgYcCApVVgJ4BElTKFcWXG8KVFZ-BWQ#

Hello Sidharth,

Thank you for sharing the screenshots.

We checked the Google Sheet setup shown in the screenshots and found that the header row has not been provided for the email field.

For the Pabbly Connect Webhooks trigger to capture the data correctly, the required column headers need to be added in the Google Sheet. Without the appropriate header, the trigger will not be able to capture the expected email data.

Please add the required header for the Email column and then click Send Test again from the Pabbly Connect Webhooks add-on.

Once done, please confirm whether the response is captured successfully in Pabbly Connect. If it still doesn't work, let us know, and we'll check it further.

okay.

Hello Sidharth,

Thank you for acknowledging.

Please add the Email header and try the Send Test option again. Once done, let us know whether the webhook response is captured successfully in Pabbly Connect.

Hi Naman,

Thank you for your response.

I have already added the Email header and tried the Send Test option around 3–4 times from my end. However, the webhook response is still not getting captured in Pabbly Connect.

Could you please check this once from your backend/technical side and help me resolve the issue?

This is quite urgent for me, as I need to start my email marketing setup immediately. I would really appreciate it if this issue could be sorted out today itself.

Please have your technical team check the webhook setup from the backend and let me know what needs to be done.

Looking forward to your quick support.

Thanks & Regards,
Sidharth

Hello Sidharth,

Since the webhook response is still not being captured after adding the Email header and trying the Send Test option multiple times, we can connect with you for a meeting and check the setup with you directly.

Please schedule a convenient slot using the link below:

https://www.draftmeet.com/book/lnk_3e7bd46e34c6247e95586f87e9a33f3f

Once the meeting is scheduled, we’ll connect with you and assist you further with the webhook setup.

Hi Naman,

I have scheduled the support call for today at 3:30 PM.

Please make sure someone from the technical team joins the call, as I need this webhook issue to be checked and resolved urgently. I have already tried the suggested steps multiple times from my end.

I also want to discuss the setup for multiple Google Sheets files and multiple tabs/sheets for city-wise email marketing during the call.

Please try to help me get this completely sorted today.

Thanks & Regards,
Sidharth

Hello Sidharth,

Thank you for the update.

We can see that you have scheduled the support call for today at 3:30 PM.

We’ll connect with you during the meeting and check the webhook issue in detail.

We’ll also discuss your requirement for handling multiple Google Sheets files and multiple tabs/sheets for city-wise email marketing and guide you on the appropriate setup.

We’ll do our best to get both requirements addressed during the call.

Hi Naman,

I scheduled the meeting for today at 3:30 PM, but the confirmation email I received is showing the meeting time as 9:00 PM.

Could you please check and confirm the correct timing?

I specifically need the meeting to be scheduled for today at 3:30 PM IST, as I need to get this issue resolved today itself.

Please confirm whether the meeting is at 3:30 PM IST and, if required, kindly update/reschedule it accordingly.

Thanks & Regards,
Sidharth

Hello Sidharth,

Thank you for bringing this to our attention.

We have checked the meeting details, and the meeting is scheduled for today, September 9, at 3:30 PM IST.

The calendar is set to Asia/Kolkata time zone. Please use the Google Meet link below to join:

Google Meet: https://meet.google.com/gvp-mppe-mim

Please join at 3:30 PM IST, and we’ll check the webhook issue and your Google Sheets setup with you.

Hi Pabbly Team,

We had a support meeting yesterday regarding the Google Sheets / webhook setup, but unfortunately the issue was not resolved completely.

Could we please schedule another meeting today and try to get this issue resolved? This setup is urgent for me because I want to start sending email campaigns as soon as possible.

My requirement is a little broader, so I would also like proper guidance on the complete setup.

I need to send around 10,000 emails, but I have databases from different industries, and I want to send different email content to each industry. If this can be handled through Pabbly Connect, that would be great. If Pabbly Email Marketing is the better option for this requirement, I am ready to purchase it.

My main concern is not just sending emails. I need the complete email marketing setup to be done properly so that I can track performance and improve deliverability.

I specifically need guidance on:

• How to send different emails to different industry-wise databases

• How to connect multiple Google Sheets / tabs with the correct email campaigns

• How to make sure emails have the best possible chance of reaching the Inbox instead of Spam/Promotions

• How to track delivery, bounce, open rate, click rate, read/unread or available engagement metrics

• How to identify which industry is getting higher engagement

• How to compare which email/campaign is performing well and which is not

• How to manage separate lists/tags/segments for different industries

• How to automate new leads/rows from Google Sheets into the correct email list/campaign

I have also purchased/setup Amazon SES for sending emails, so please guide me on how to properly connect and configure Amazon SES with Pabbly as well, including the correct SMTP/domain configuration required for good deliverability.

I would really appreciate it if we could have a meeting today and go through the complete setup step by step, because I want to set this up correctly before sending a large volume of emails.

Please let me know the earliest available time for a meeting today.

Thanks & Regards,
Sidharth

Hello Sidharth,

Thank you for sharing the detailed requirements.

Your requirement involves multiple industry-wise databases, different email campaigns, Google Sheets integration, segmentation, campaign tracking, and Amazon SES configuration.

If you proceed with Pabbly Email Marketing, you can refer to the following videos:

• Amazon SES + Pabbly Email Marketing Setup: https://youtu.be/QJs0brpKdx8?si=8nHA2V2MmAiUVs4V

• Email Marketing / Segmentation Setup: https://youtu.be/tOXTXejlazc?si=0nWCqA30WOZ0quSx

While following the video, please do not use the Gmail step if it is not required for your setup. Use the step that matches your requirement, such as Amazon SES, and configure it accordingly.

If you face any difficulty while configuring Amazon SES or setting up the workflow, please let us know and share the relevant screenshot so we can guide you further.

Hi Pabbly Team,

I need your guidance regarding the correct setup for my email marketing requirement.

I am planning to send around 10,000 emails, but the database is divided into different industries, and I want to send different email content/campaigns to each industry.

For example, if I have databases for 5 different industries, I may want to send a different email sequence or campaign to each industry and track their performance separately.

My main requirement is not just sending 10,000 emails. I want a proper email marketing system where I can also monitor deliverability and campaign performance.

I need the following:

• Send different emails to different industry-wise databases

• Create separate lists/segments/tags for each industry

• Track Delivered, Bounced, Open Rate, Click Rate and Unsubscribes

• Track whatever read/open/unread or engagement data is technically available

• Know which industry is getting the highest engagement

• Compare which email/campaign is performing best

• Identify emails with low opens or low clicks

• Proper reporting/analytics for each campaign

• Good email deliverability, with the best possible chance of reaching the Inbox instead of Spam

• Ability to use Amazon SES, as I have already set up/purchased Amazon SES for email sending

Please clarify one important point for me:

Do I need to use Pabbly Connect + Pabbly Email Marketing together for all of this, or can these requirements be handled only through Pabbly Email Marketing?

If Pabbly Connect is required, please explain exactly what Connect will be used for.

If Pabbly Email Marketing alone can handle industry-wise lists, different campaigns, tracking, analytics and Amazon SES integration, then I am ready to purchase Pabbly Email Marketing.

Also, please recommend the exact setup I should use for my requirement, including:

Google Sheets / Database → Industry-wise Segmentation → Pabbly → Amazon SES → Campaign Sending → Tracking & Reporting

Please also tell me which Pabbly plan I should purchase for sending approximately 10,000 emails and managing multiple industry-wise campaigns.

I want to set this up correctly from the beginning, especially for deliverability, segmentation and performance tracking, so please guide me clearly on the recommended configuration.

Thanks & Regards,
Sidharth

Hi Pabbly Team,

Could you please schedule a short meeting with me today?

I need someone to properly explain the complete Pabbly Email Marketing setup for my requirement — especially how I should send different emails to different industry-wise databases, track performance, and use Amazon SES.

Also, in yesterday’s meeting we configured the Google Sheets/Webhook setup through Pabbly Connect. I want to clearly understand whether that setup is actually required for my email marketing use case or not.

If it is required, please explain exactly where and how it will be used. If it is not required, please let me know what the correct setup should be instead.

A short 15–20 minute meeting would be enough. I just want clarity before I proceed with the purchase and final setup.

Please share the earliest available slot.

Thanks & Regards,
Sidharth

Hello Sidharth,

We understand that you want to set up the complete email marketing process properly, including industry-wise segmentation, different campaigns, Google Sheets integration, performance tracking, Amazon SES configuration, and deliverability.

Since your requirement involves multiple components, it would be better to discuss the complete setup with you directly so we can understand your exact structure and guide you accordingly. We can also clarify whether Pabbly Connect, Pabbly Email Marketing, or a combination of both would be the right approach for your use case.

The current meeting slots might not be available, but you can schedule the earliest available slot using the link: https://www.draftmeet.com/book/lnk_a64a98b5a25ce14af83a42bc95771436

Please select the earliest available slot that works for you. Once booked, we’ll connect with you and take the setup forward step by step.

sir please check loop under option not showing

Hi Pabbly Team,

Today we completed the email marketing setup in Pabbly. I have now started a campaign, but the campaign is showing as running and the emails are not being sent.

Could you please check why this is happening?

Please verify whether there is any issue with:

• Campaign configuration

• Subscriber/list setup

• Amazon SES / SMTP connection

• Sending limits or quota

• Domain/email verification

• Any approval or setting still pending from my side

The campaign is already running, so I need to understand why the emails are not being delivered/sent.

Please check this urgently and let me know what needs to be corrected.

Thanks & Regards,
Sidharth

Hello Sidharth,

Could you please confirm whether the Simple Response toggle was kept ON or OFF when capturing the webhook response in the Google Sheets trigger step?

If Simple Response is enabled (ON), the data is captured as flat key-value pairs, which standard steps can process easily. If it is turned OFF (Advanced mode), the response is retrieved in an array format (JSON), which is required when using the Loop by Pabbly module.

Please refer to the setup video shared in zip format by extracting it and follow the steps.

Hi Naman,

Thank you for the clarification.

I have already followed the setup as suggested and also checked the Simple Response setting as per your instructions.

However, even after completing the setup, the campaign is still not running and the emails are not being sent.

Could you please check this once from your side and verify the complete workflow/campaign configuration?

If possible, please review whether there is any issue with the webhook response, Loop by Pabbly setup, subscriber data, campaign configuration, or email sending connection.

The setup has already been completed from my side, but the campaign is still not working, so I would really appreciate it if your technical team could check it once and tell me exactly what is causing the issue.

Please help me resolve this as soon as possible.

Thanks & Regards,
Sidharth

also showing like this, data maping not showing also status will showing error please check on your back end please

Hello,

Thank you for sharing the details.

In the Send Campaign action step, under the Emails field, you need to select the Loop by Pabbly response from the dropdown. From there, map the individual email address field (e.g., Email: [email hidden]) rather than the raw array.

Once this clean email field is mapped from the Loop step, click Save & Send Test Request. The test request will run successfully and queue the campaign emails properly.

Please update this mapping in your step and let us know if you need any further assistance!

Hello Pabbly Team,

In my Pabbly Connect workflow, “Save & Send Test Request” shows a successful response, but the emails are not reaching the recipient’s Gmail account. I checked Inbox, Spam, Promotions, and All Mail, but the emails are nowhere to be found.

Workflow: Email marketing Demo - 1
Action: Pabbly Email Marketing (V2) — Send Campaign To Individual
Delivery server: Amazon SES (ap-south-1)
Sender: [email hidden]

Please check my setup and sending logs to identify why the test request shows success but the emails are not being received. Kindly confirm whether they are being queued, rejected, or bounced, and guide me on the exact steps to resolve this.

Please help resolve this as soon as possible so I can start my email campaign.

Thank you.

Hello Sidharth,

We checked the response from the workflow and found that the email was successfully queued under action: Pabbly Email Marketing (V2) — Send Campaign To Individual. However, in the Pabbly Email Marketing campaign report, 4 emails are showing as failed and 1 as delivered.

When we checked the View Details section for the failed emails, the failure reason is the same one we discussed earlier: “Email address is not verified. The following identities failed the check in region AP-SOUTH-1.”

As discussed during the meeting, your Amazon SES account is currently in Sandbox mode, so recipient email addresses must be verified before Amazon SES can deliver emails to them.

Please follow the Amazon SES steps to verify the required recipient email address(es). Once done, please test the campaign again.

Steps:

1. Open the Amazon SES console at https://console.aws.amazon.com/ses/.

2. In the navigation panel, choose Account dashboard.

3. In the warning box at the top of the console that says, "Your Amazon SES account is in the sandbox", on the right-hand side, choose View Get set up page followed by Request production access.

Reference URL: https://docs.aws.amazon.com/ses/latest/dg/request-production-access.html

For regular campaigns where emails need to be sent to unverified recipients, you will need to request Production Access to move the SES account out of Sandbox.

Please complete these steps first and then perform the testing again.