Urgent: WhatsApp Template Messages Are Failing to Deliver
Status: Answered · Asked by Anjali koli on · 0 views
Hello Pabbly Support Team,
We are currently facing another urgent issue with our WhatsApp messages in Pabbly Chatflow.
As shown in the attached screenshot, the WhatsApp template message is showing “Sending Failed” and is not being delivered to the customer.
This is affecting our live customer communication and creating a bad impression on our clients/leads, so we need this issue to be resolved as soon as possible.
Could you please check and confirm:
Why exactly are these WhatsApp messages failing?
What is the exact error code or reason behind the “Sending Failed” status?
Is the issue related to the WhatsApp template, Meta/WhatsApp account, message quality, contact status, API, Chatflow configuration, or any account restriction?
Is there any limit or restriction currently active on our WhatsApp account?
What changes do we need to make so that the messages start delivering properly again?
Please do not only provide a general reason. Kindly check our account/flow and let us know the exact reason for the failed messages so that we can fix it permanently.
We have attached the screenshot for your reference.
This is affecting active customers, so please treat this as urgent and help us resolve it at the earliest possible.
If required, you may also review our Chatflow/WhatsApp setup directly and guide us on the necessary changes.
Thanks and Regards,
Sidharth
ClimbnRise Digital Marketing Pvt. Ltd.
Hello Pabbly Support Team,
Apologies for the confusion. I accidentally attached the wrong screenshot in my previous email.
I have now attached the correct screenshot showing the actual “Sending Failed” issue we are facing with the WhatsApp messages.
Please refer to the latest attached screenshot and kindly check the exact reason why the messages are failing.
Sorry for the inconvenience, and please help us resolve this issue as soon as possible.
Thanks and Regards,
Sidharth
ClimbnRise Digital Marketing Pvt. Ltd.
Hello Sidharth,
Thank you for bringing this to our attention.
We have reviewed the screenshot you shared and identified the error message:
Failed due to Meta Policy – (#131049) In order to maintain a healthy ecosystem engagement, the message failed to be delivered.
This error is returned by Meta (WhatsApp), not by Pabbly Chatflow.
Why does this error occur?
Meta applies per-user marketing message limits to maintain a healthy WhatsApp messaging ecosystem. This error can occur in the following situations:
You are trying to send the same marketing template repeatedly to a user who has not responded to your previous message.
The recipient has already received multiple marketing messages from different businesses within a short period.
Meta's per-user marketing message limits prevent additional marketing messages from being delivered to that recipient.
Please note that this restriction can apply even if your WhatsApp Business account and message template are active and approved.
How can you resolve this issue?
We recommend following these steps:
Avoid immediately retrying the failed message.
Wait before attempting to send another marketing template to the affected contact.
Avoid repeatedly sending messages to contacts who have not responded to previous messages.
Encourage customer engagement and maintain healthy messaging practices.
Monitor your template quality and avoid excessive marketing message frequency.
Important: This is a recipient-level delivery restriction imposed by Meta. Therefore, it does not necessarily indicate that your WhatsApp account has any restriction or that your message template has been rejected.
For a detailed explanation of this error and its possible solutions, please refer to our documentation: Messaging Errors in Pabbly Chatflow – Error Code 131049
You can also refer to Meta's official documentation: Per-User Marketing Template Message Limits
We recommend following the above practices to improve message deliverability and avoid repeated failures.
Thank you for your understanding.