WhatsApp Name Not Yet Approved

Status: Closed · Asked by Santhosh Viswanathan on · 0 views

Santhosh Viswanathan — Question ·
How to get name approval in WhatsApp
Pabbly Support — Reply ·

Hello Santhosh,

Thank you for reaching out.

Please note that the WhatsApp display name approval is handled entirely by Meta (WhatsApp) and is not controlled by Pabbly. Pabbly Chatflow only acts as the technology/BSP provider that lets you manage your messages.

To improve your chances of a smooth and fast approval, please ensure your display name follows Meta's guidelines:

1. Policy compliance - The name must comply with WhatsApp's Commerce and Business Policy (no restricted products or services).
2. Clear business representation - The name should clearly represent your business, or a valid department/service within it. Generic names, location-only names, or misleading terms like "Official" or "Verified" are not allowed.
3. No reserved or branded terms - Do not include "Meta", "WhatsApp", or "Facebook", and avoid promotional language, website URLs, or email addresses.
4. Consistency with legal name and branding - The display name should have a clear relationship with your business's legal name and be consistent with your website, social media, and legal documents.
5. Sub-brands / subsidiaries - If the name represents a sub-brand or distributor, the relationship must be clearly shown on your official website.

Additional notes:
- Meta usually takes 24-48 hours to review a display name, so please allow at least this long.
- If the status shows "Available Without Review", the name is temporarily usable but Meta may still review it later. Until Meta fully approves it, customers may see your number instead of the display name.
- If the name keeps getting rejected, review Meta's rejection reason, adjust the name according to the guidelines, and resubmit.

For full details, please refer to Meta's official display name guidelines: https://docs.pabbly.com/s/f3b40ae7-4846-4110-8cf3-cdd0cf3467c2/doc/display-name-guidelines-for-the-whatsapp-business-platform-4ajzte7Xhy

If the name remains pending well beyond 48 hours or keeps getting rejected after following these guidelines, please let us know.

Thanks and Regards,
Preeti Paryani
Customer Success Associate,
Pabbly.com
Pabbly Support — Reply ·

Hello,

Just following up on our previous email to check if you need any further assistance from our end.

Please feel free to let us know if you have any questions or concerns. We’ll be happy to assist you.

Thanks & Regards,
Soumya Tripathi
Customer Support Lead
🌐 Pabbly.com

Pabbly Support — Reply ·

Hello Santhosh,

This is our final follow-up regarding your WhatsApp display name approval. Please note that the approval is handled by Meta (WhatsApp) and is not controlled by Pabbly.

As previously shared, Meta generally takes 24–48 hours to review the display name. If it remains pending beyond this period or is rejected, kindly review the rejection reason, make the required changes, and resubmit it.

As the relevant information has already been shared, we will be closing this ticket for now. If you continue to face the issue, please reply to this email with the latest status, and we will assist you further.

Thanks & Regards,

Shekh Dilshekh

Customer Support Specialist

🌐 Pabbly.com

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