How can i solve (#131048) message failed to send, problem

Status: Open ยท Asked by MAHMUDUL HASAN SHARIF on ยท 0 views

MAHMUDUL HASAN SHARIF โ€” Question ยท

Hi ami am a new user in pabbly , i made a broadcast campaigning through whatsapp by Pabbly my 90% + message not successfully send


Failed due to Meta policy.

(#131048) Message failed to send because there are restrictions on how many messages can be sent from this phone number.This may be because too many previous messages were blocked or flagged as spam.

Pabbly Support โ€” Reply ยท

Hello,

Thank you for reaching out.

The errors you are seeing (#131048 and #131049) are generated by Meta/WhatsApp, not by Pabbly, and are part of WhatsApp's quality and anti-spam controls. They typically occur when:

- The same or similar template is sent repeatedly to users who have not replied or engaged.
- Recipients have recently received multiple marketing messages within a short window.
- Your WhatsApp Business number's quality rating has dropped, or too many previous messages were flagged as spam.

Since you are seeing a high failure rate on a new broadcast, we recommend the following:

1. Avoid re-sending the same template repeatedly to non-responsive contacts, and space out your broadcasts.
2. Use varied, relevant, and engaging template content rather than generic promotional text.
3. Send only to opted-in recipients who are likely to engage, to protect your quality score.
4. Validate that the numbers are active WhatsApp users before importing.
5. Wait some time before retrying, so Meta's restriction can lift.
6. Monitor your number's quality rating in WhatsApp Manager and work to improve it if it is medium or low.

Please note this restriction is enforced at the Meta level, so it cannot be overridden from Pabbly's side โ€” improving your messaging practices is the way to resolve it.

If a large share of valid, engaged numbers still fail after these checks, please share 3-5 specific recipient numbers so the WABA-level logs can be inspected.

Thanks & Regards,
Hrishabh
Customer Support Associate
๐ŸŒ Pabbly.com
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