How to Generate Access Token and Create Connection for Instagram DM Automation

This guide walks you through generating an access token to enable Instagram DM automation using the Meta Developer Platform and creating a connection with it in Pabbly Connect.​

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Prerequisites​

• A public Instagram Professional or Business account
• A Meta (Facebook) account
• https://developers.facebook.com/docs/instagram-platform/overview
  
  

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Step 1: Go to Meta Developers Portal​

1. Open developers.facebook.com
2. Log in with your Facebook account
3. Click My Apps in the top menu
   
   

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Step 2: Create a New App​

1. Click Create App
   
   
2. Enter an App name (anything you like)
   
3. Enter your App contact email
4. Click Next

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Step 3: Select Use Cases​

1. Choose Filter by Business messaging
   
2. Choose Manage messaging & content on Instagram
3. Click Next

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Step 4: Select Business Portfolio​

1. Choose a business portfolio to connect, or select "I don't want to connect a business portfolio yet"
   
   
   
   
   
2. Click Next to continue
   
   

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Step 5: Open API Setup with Instagram Login​

1. In your app Dashboard, go to the left sidebar
   
   
2. Click Use Cases
3. Click on Customize

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Step 6: Add Required Messaging Permissions​

Under "1. Add required messaging permissions", make sure these are enabled:

• instagram_business_basic
• instagram_manage_comments
• instagram_business_manage_messages
  
  

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Step 7: Add Your Instagram Account as Tester​

1. Go to App roles → Roles in the left sidebar
2. Click Add People
   
   
   
3. Search for your Instagram username
4. Select Instagram Tester as the role and click Add
   
   
   
5. The status will show Pending
   
   

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Step 8: Accept the Tester Invitation​

1. Open Instagram (app or web)
2. Go to Settings → Website permissions → Apps and websites
   
   
   
   
   
   
   
   
3. Find your app and Accept the invitation
   
   

Note: Tokens can only be generated for public Instagram accounts.

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Step 9: Generate Access Token and Copy Account ID​

1. Return to Meta Developer Portal
2. Click on Use Cases, then click on Customize
   
   
3. Under "2. Generate access tokens", find your Instagram account
4. Click Generate token
   
   
   
   
   
   
   
   
   
5. Copy the token immediately — it is displayed only once
6. After that, toggle on the Webhook Subscription.
   
   
7. You can also able to see the account ID, copy and save it somewhere.
   
   

Important: Keep this token secure. Do not share it publicly.

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Step 10: Create a connection in Pabbly Connect​

1. Goto Pabbly connect platform and create a workflow.
2. Click on add trigger and choose your app "Instagram DM automation".
3. Select App Event for an example "New message" and click on "connect".
   
   
4. Provide data for input fields: Access Token and Account Identifier ( Refer to Step 9 ), and click on save
   
   
5. Your connection is now ready to accept the webhook response.

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